4th MCBC Business Excellence Awards 2006

Best Branding Company Award

Gold award

Ms Julie Tan Group Brand Manager MILO Nestlē Products Sdn Bhd

Nestlē began in Malaysia in 1912 as the Anglo-Swiss Condensed Milk Company in Penang. Since then the Nestlē brand name and its products such as MILO – the number one chocolate malt beverage brand in the world, have become household names. MILO commands over 80% of their respective market and together with ‘Nescafé’ contribute 63% of Nestlē's profit. MILO continues to be the biggest brand for the group. Malaysia consumes 90% of worldwide consumption of MILO. It is so popular that almost all households have a tin of MILO and it would be almost impossible to find a restaurant that doesn’t sell MILO beverages. Since 1962, with its first factory and headquarters in Petaling Jaya, Nestlē Malaysia now manufactures its products in 8 factories, with 6 sales offices nationwide. The Company was publicly listed on the KLSE in 1989. Today, the company employs over 3,500 people and manufacturers and markets more than 300 Halal products in Malaysia.

Silver award

Dr Richard Ong CEO Smart Reader Worldwide Sdn Bhd

Founded in 1988 as Smart Education Centre, the organization, in 1998, changed its name to Smart Reader Worldwide Sdn Bhd. This move was made to reflect the expansion of its English Programme into the international arena. Smart Reader Worldwide Group offers a wide range of educational and academic programmes for children, youths and adults. Smart Reader Kids was the first outlet, followed by ‘Smart reader Kids Junior(15 months to 3 years); Smart Reader English Language for Adults and Youths(13 years – adults); Smart Reader English Language Programme (Toddlers – 15 years) and Smart Reader Calculation Programme(7 to 12 years). Today, from its beginnings as “Strawberry Hill School” to a world franchisor, Smart Reader has become a recognised educational brand of learning. Whenever you see ‘strawberries and kids’, you know it’s Smart Reader. This Brand of Learning has made Smart Reader a household name.

Bronze award

Fajura Juffa Associate Professor Limkokwing University College of Creative Technology

At Limkokwing, the world is at its campus. With 5,000 students representing over 80 countries, this is a diverse melting pot full of youthful creativity and dynamism. Limkokwing’s brand for all-around creative education is complemented by state-of-the-art facilities, bringing out the best in young creative minds. Founded by President, Tan Sri Dato’ Lim Kok Wing, the institution’s innovative approach, strives to develop a world brand of education that integrates its students with others from a multitude of different cultures. This vibrant environment exposes students to different points of view as well as lasting world wide networking. Encouraging creative education with his industry within university practice, has successfully created new lifestyle brands for franchising.